The Top 10 Best Indian TV Ads of All Time

What a super story this ad tells – in all of 60 seconds.Not only that, it speaks to our diverse cultural identities, our linguistic divisions and even our faith in reincarnation. The ad also has a selling point for the product – it strongly drives home the point of durability; the supposed USP of the product it plugs.

This Naukri.com ad spoke to every poor soul trapped in a job they hated or a boss they loathed.The ad held out hope to each individual who sought an alternative to the rut they found themselves in – quite simply it sold its product very well.

This ad for Camlin permanent markersis perhaps not as popular as several of the others on this list, but this is a terrific ad – born out of our ethos, speaking to the things that mean a lot to us, and ultimately raising an appreciative chuckle and a sigh of contentment.

This Airtel ad of course spoke to Generation Y which cannot seem to exist sans their gadgets and apps, but equally it spoke to an older demographic who recalled their college days, the mad friends and the crazy things everyone does at that carefree age.

I end with this recent ad that went viral within hours of being launched by GoogleIt tells the story of two old friends separated from each other by partition and then being reunited by the efforts of their grandchildren; and Google of course! It is difficult not to shed a tear when you watch this. Really.