In India, gold jewellery is a store of value, a symbol of wealth and status and a fundamental part of many rituals. In the last decade, 75 per cent of gold demand in India has taken the form of jewellery.

INDIANS adore gold. Newly wed brides are given enough jewellery to break their necks. Peasants store their pitiful savings in trinkets.

Many people think that Indians are gold crazy. Though this statement cannot be completely denied the truth is that Gold always had a special significance in all ages.

In Hindu Calendar, Akshaya Tritiya is a very auspicious occasion for new beginnings. During this period, people enter into new business ventures, make travel plans and also celebrate weddings.

Gold jewellery is a striking piece of art and aptly described as poetry in metal. With the skyrocketing prices of Gold, buying gold jewellery is a much thought out event.

India's obsession with gold is well known around the world. To most Western commentators, this obsession seems irrational, and Indian people seem like incurable gold bugs.

Jewelry has not only been considered for the purpose of adoration, but also as a security in times of contingency.

India is considered to be one of the fastest growing markets in the world for gold jewelry. Also known as Yellow Metal, Gold has captivated the interests of people since times immemorial.

With the Olympics here, a billion hearts are praying for gold. But then, Indian hearts have always beaten for the yellow metal.

Gold is a metal which lures and attracts many. Gold is one such metal which gives the security against any financial crisis, because of its easy liquidity and is also being used by women for adorning .

ndia is the largest importer of gold in the world. India buys 25% of the world's gold, purchasing about 800 tonnes of gold every year.

From the jewel-encrusted tikka adorning the bride's forehead, to her chandelier-like earrings, ornate nose ring and the bangles on her arms, to the rings on her hennaed fingers and toes